In April 2016, Republic sought to communicate to our members how we've developed our calling technology to be differentiable from other carriers. My solution boiled down the concept into streams, or ribbons as the main piece of visual communication to represent the different data streams.
Our social channel banners and social posts reflected this concept, with streams of color to represent the 3 data streams. Each one telling the same story in a different fashion.
Creative Direction: Ben Harris
Designer: Likkie Xiong
Copy: AJ McDonald, Anna Christopher
Photography: Sledge, Likkie Xiong