For New Years, we concluded this message was going to be a special one. We had refunded $1.1 million to members via our Republic Refunds in 2015, and we proudly wanted to tell our members. After concepting with sketches, I suggested we show this special message showered in NYE confetti, placing each piece of confetti by hand to create the message.
Creative Direction: Ben Harris
Designer: Likkie Xiong
Copy: Likkie Xiong, Anna Christopher
Photography: Likkie Xiong