After several iterations, I finished the look and feel of the Republic Wireless Career's page. This final version utilizes web style guidelines established by our user experience designer, and is the result of a collaboration between content and recruiting teams.
Creative Direction: Ben Harris Designers: Likkie Xiong, Chelsea Anne Brown Copy: AJ McDonald, Dina Schweisthal Development: Chris Cunningham Photography: Sledge
My friends and I wanted something outside the traditional letterpress wedding invitation, so I designed a playful composition with emphasis on typography. I wanted the design to reflect the venue of the ceremony and reception, which has a outdoor venue with a pagoda.
The color is a royal blue, printed on Crane paper with Shed Letterpress in Durham, North Carolina.
Creative Director: Likkie Xiong Media: Letterpress April 2016
Pagoda and Ferns
May 4th be with you. On May 4th, we the Republic built our own Death Arc. I made a small frame-by-frame animation to celebrate one of the company's favorite holidays, with a zap.
Shared on Social Media for Republic Wireless.
Creative Director: Ben Harris Designer: Likkie Xiong Media: Motion Graphics May 2016
For New Years, we concluded this message was going to be a special one. We had refunded $1.1 million to members via our Republic Refunds in 2015, and we proudly wanted to tell our members. After concepting with sketches, I suggested we show this special message showered in NYE confetti, placing each piece of confetti by hand to create the message.
Creative Direction: Ben Harris Designer: Likkie Xiong Copy: Likkie Xiong, Anna Christopher Photography: Likkie Xiong Media: Stop-Motion January 2016
The word Immerge illustrates “to plunge into another.” This group project introduced new appealing aspects of lifestyle and creativity to young women. Project includes logo creation, typography selection, layouts, custom made editorial, and imagery art direction.
Creative Direction and Content: Likkie Xiong, Korean Stevens, Kwok Keung Lee Photography: Likkie Xiong, Korean Stevens, Kwok Keung Lee Video Editing: Kwok Keung Lee Media: Publication Design, Promotional Video December 2013
A creative video promoting Immerge Magazine as a brand.
Final Logo type.
Bonded Calling Campaign
In April 2016, Republic sought to communicate to our members how we've developed our calling technology to be differentiable from other carriers. My solution boiled down the concept into streams, or ribbons as the main piece of visual communication to represent the different data streams.
Our social channel banners and social posts reflected this concept, with streams of color to represent the 3 data streams. Each one telling the same story in a different fashion.
Creative Direction: Ben Harris Designer: Likkie Xiong Copy: AJ McDonald, Anna Christopher Photography: Sledge, Likkie Xiong March 2016
After half the country was snowed in for the work day in 2016, Republic Wireless took to social media to engage with the followers. Illustrated a fun image for the snowapocalypse.
Creative Direction: Ben Harris Designer: Likkie Xiong January 2016
The Campus Citizen
In a limited print run for the March issue, I was promoted to Design Director. There, I worked closely with editor-in-chief, editors, and writers from the School of Journalism at IUPUI. I also managed a small creative staff of illustrators, photographers, and designers.
Design Direction: Likkie (Lydia) Xiong Designers: Rory Scout Harlow, Omar Almadhi, Kaela Mahoney Photography: Adam Gunn Illustrators: Jacob Dehart, John Louieggie Jalandoni, Abigail Louise Godwin March 2015
Before ---> After
Taking an inspiration from die-cut lines and ui elements, my branding takes on a simple monochromatic ensemble with a pattern. Rather than taking on any color in my identity, the simplicity of my ensemble represents the breadth of of what work I am capable of, and what mediums I work in.
My student branding project for an invented women’s empowerment convention based in Cairo. Project collateral includes the brand marks, mark and typography instructions, stationary, colors, typography choices, promotional poster, and convention badges.
Creative Direction: Likkie Xiong Herron VCD Spring 2013
Food connoisseurs know to keep their Yelp close to their heart to track reviews on local eateries, but users whom are tired of sorting out their favorite food icons into separate social medias can now find all of their favorites in one place. Eatr sorts Facebook, Twitter, blogs, Instagrams into one feed for all foodies and gastronomic professionals. Sorting by categories, restaurants, chefs, bloggers, and etc keeps this app organized. This student project focuses on branding, user experience, and visual design for a product that merges people's fascination with food and social media.